Of all the ways you can promote your business, whether online or in print, your website has the potential to convey the most information – more than a brochure, more than any advertising method, more than hundreds of 140-character tweets put together…
Have you seen the latest statistics about website marketing in Australia?
These are taken from the August 2012 Sensis E-Business Report:
- 90% of small-to-medium businesses look online for information about products and services
- 81% of people will look you up online before deciding whether to do business with you
- 63% of small businesses are now online, and 83% of medium businesses
- 73% of these report that their website improved their business
What those numbers boil down to is simple: your business needs to be online. It doesn’t matter how your customers first hear about you – advertising, social media, a passing mention from a friend – it’s pretty much a given that they’ll then hop online to do some research (ie.visit your website) before deciding to take the next step. Whether you sell directly via your website, or just showcase your products and services there, it’s easy to see why a website is important: a good online presence will improve the effectiveness of your business.
A website can be a product catalogue/ press release/ promotional tool/ FAQ answering machine/ lead generator/ and sales outlet all rolled in to one!
So consider your website as a central hub for all your other marketing activities. Drive people back to your website to find all the information they need about what you have to offer them.
Here’s a website marketing checklist of all the places to mention your website address:
- Make sure your website URL is listed on all your printed materials – business cards, letterhead, invoices and receipts, brochures, promotional items and all advertising media.
- Add it to your email signature (and carry that across to all your staff emails too).
- Mention it in your recorded voicemail message and your on-hold phone message, so people can look you up online while they’re waiting on the phone (spell it out if it’s not obvious or uses hyphenated words).
- Splash it across your shop window, where it can be seen by passers-by (even if they don’t have time to stop and shop right then).
- Display it across your car with a sticker or professional sign-writing.
- Create social media links to it:
- Add it to the Description section on your Facebook business page,
- Add it to your videos on your YouTube channel,
- All your Email Marketing newsletters should mention it, if not link to it,
- If you blog, add a blog-page to your website rather than hosting it on a separate platform.
- If you tweet, link to relevant pages on your website, when appropriate.
Of course, once your visitors have found your website, make sure it answers their questions, solves their problems, and offers them clear, concise, up-to-date information. We’ll cover ways to do that in another blog post.
Meanwhile, you can download a copy of my “10 Top Tips for a Better Website” from http://righthanddesign.com.au/free-ebook.html and get ahead of the game.