People arrive at websites in many ways – from search engines, from ads, from links on Social Media sites, from keying in your URL as it’s shown on your business card. The latter will likely take them straight to your Home page. But the other methods mean many people arrive on pages other than your home page. Any page of your site could be their “landing page”.
Every page on your website needs to strive to keep visitors happy so that, once they land, they’ll stick around and take action or explore your site further. Otherwise… well… they BOUNCE.
Continue reading “The dreaded bounce rate – what is it and how to reduce it”
Links. Where would we be without them? Links connect everything. Links make the world wide web go round. Without them, there would be no “inter” in Internet (or no “net”…?) for the Internet it is made up of links: hyperlinks, permalinks, backlinks, URLs. Internal links go to pages within the same site, and external links go to other sites and their pages. Hit a broken link and you STILL link – to a 404 error page, most likely.
How long has it been since you reviewed your website? I’m not talking about a major overhaul. Just making sure that it’s all still ticking along ok and that its content is up-to-date.
Your website really needs an About page. Did you know it’s one of the most visited pages on most websites? It can also be one of the most difficult to write, especially for yourself. Because of that, it’s often the page that can delay completion of your new website. Here are some tips on how to write your About page and what to include.