Links. Where would we be without them? Links connect everything. Links make the world wide web go round. Without them, there would be no “inter” in Internet (or no “net”…?) for the Internet it is made up of links: hyperlinks, permalinks, backlinks, URLs. Internal links go to pages within the same site, and external links go to other sites and their pages. Hit a broken link and you STILL link – to a 404 error page, most likely.
I’m starting to explore a world I’ve so far avoided. The world of video, as a marketing tool.
“Just Google it” is a common household phrase these days. Everyone knows that if they need some information or any problem solved – or just to find the name of something that’s stuck on the tip of the tongue – the quickest and easiest method is to “Google it”. Google, the largest search engine in the world, has become a part of our everyday lives. I, for one, would feel lost without it.
What’s in your business plan this year? Do you want to raise the profile of your business and your website? Are you aiming for a higher ranking in the search engine listings? Well if you have some free time, what about brushing up on a little DIY SEO (that’s Do It Yourself Search Engine Optimisation) to give things a kickstart?
SEO. Search Engine Optimisation. It’s a TLA (Three Letter Abbreviation) in such common use that it’s now become a noun, a verb… and perhaps even a “four-letter word”. It’s given rise to a whole industry of “experts”. Yet SEO remains a mystery to most (even to many of the experts).
Continue reading “An SEO Reality Check for Small Businesses”