I wanted to write a nice, succinct A to Z of online marketing terms. I tried my hardest to whittle the list down to one word per letter. So many letters begged for more than one entry, some of which can’t be overlooked. So I’ve split the list into two parts, this first one covering A to M.
You’ve got a brilliant business idea and you’re keen to get started. You’re pumped. Excited. You know you need a business plan before jumping in head-first, right? Heed this advice when fleshing out that part of the plan you’ve loosely entitled “Start a website and get online”…
Do you feel overwhelmed by all the choices available for marketing your business online? Perhaps you’ve had some advice about what to do, but don’t know how to make it happen? Or maybe you’ve been in the game for a while now, but are stuck for inspiration to kick things up a notch.
Hi, my name is Robyn and I am a Research Addict.
When I’m in denial, I prefer to consider myself the Queen of Research. I can spend hours trawling internet pages in my quest to find the most relevant, informed, accurate information. About anything! Whether I want to buy a paper shredder for my office, or write an informative blog about using colour in websites, or sourcing images.
In a previous blog I covered how and where to find images for your website. Now you probably want to know what to do with them and how to optimise them (unless you get your friendly website designer to do that for you…).
Continue reading “How to optimise images for the web”
As in my earlier post, email marketing continues to drive the highest return on investment of any form of online marketing. Doesn’t that make you sit up and take notice! Yet according to the August 2012 Sensis e-Business Report, while 52% of medium-sized businesses are using email marketing to promote their business, small business is lagging some way behind at only 30%. If you’re not yet using email marketing, here are the main points for getting started.
A website without images is pretty dull. Good use of imagery can attract people to your website, help them understand what you offer, and reveal your brand personality. So you should definitely include images, but be careful about what they portray, and from where you source them.
Old hat. Old school. Old fashioned. These are some of the terms applied to Email Marketing by proponents of the ‘new’ social media channels. In recent months I’ve been unsubscribing from many unwanted, time-wasting emails. But I’ve also been signing up to some new and interesting ones. Despite the doomsayers, Email Marketing is by no means at death’s door. It’s proving itself an effective, more mature method of marketing your business online.
Question: How many web designers does it take to screw in a lightbulb?
Answer: Does it really need to be a lightbulb?
As a web designer, I couldn’t help but laugh at this. Because it sums up the disconnect that can happen so easily between a web designer and their client. Especially if the brief is too, well, brief…
In one of my previous posts [How to find a good website designer for your small business] I mentioned that there were seemingly a lot of people who’ve had a falling-out with their web designer. Part of the remedy is to find a web designer with who you “click”. But what happens after you’ve clicked and the design relationship develops? To avoid the pain of a break-up down the track, consider these 10 dos and don’ts for getting along well with your web designer.