I had a blog due today. But I’ve changed my mind. It’s not only a woman’s prerogative. It’s a case of reassessing how I’m spending my time in and on my business. Quite frankly, I’ve been spending (some might say ‘frittering’) too much time on marketing efforts and losing focus on the core of my business, being web design.
As you know, soloists wear many hats and some are more comfortable than others. The Marketing and Social Media hats are probably my favourites (while the Sales hat doesn’t sit well, and the Accounting hat is way too tight).
You see, I’m quite happy to set aside several hours each fortnight to ponder over topics, research, draft, edit and format a new blog post. Just as I’m happy to surf the net and find interesting, fun or educational snippets to share on Twitter, Facebook and Google+. (Let’s not even mention how long I could spend on Pinterest…!)
But time spent on these worthwhile activities is often just good old procrastination in a sneaky disguise. And it’s been getting in the way of doing real work for real clients. So it’s time for a shake up.
I toyed with the idea of pushing out quicker, shorter blog posts. But I prefer quality over quantity (hopefully you do too). I want to keep producing lengthy, helpful, educational posts. So from now on, there will just be one a month, rather than one each fortnight. My aim is to produce even better quality, by reducing the quantity.
There is a nagging worry at the back of my mind – that a more lenient schedule will result in my forgetting to post. I’m proud to say that I haven’t missed a posting date in the past 20 months. I worry that a monthly post is more likely to end with a mad rush the day or so before it’s due, but it’s been getting like that with the fortnightly schedule lately anyway. I reassure myself that “I work better under pressure” (although it’s more like kidding myself).
In the meantime, I will have more hours to focus on my client work, which is my bread and butter. So I hope you’ll understand. And that Google will be lenient. If you’re hungry for more info, perhaps it’s a good time to look back through some of my older posts…