A Blog for Small Business Online Reality
Note: this post is written for everyone, ironically enough as you will see if you keep reading. It is for new bloggers, seasoned bloggers, and all blog readers.
Don’t you just hate it when a blog post doesn’t deliver on its promise? When it has a catchy title like “The One Secret You Simply Must Know to Succeed in Business” but then waffles on about 50 little things and tries to summarise them into some lame one word idea such as “Authenticity”.
LinkedIn is considered the online networking platform for professionals. Wikipedia describes it as “a business-oriented social networking service”. LinkedIn started out over 10 years ago and now has over 300 Million users. There are 6 Million just in Australia.
Continue reading “Get hooked in to LinkedIn”
Google+ has been getting some bad press around the social channels lately. Many are spouting the idea that “G+ is Dead” or at least “a ghost town”. (There have been similar statements about Twitter lately too.) Just as many are refuting that and say that Google+ is full of life, and growing, and worth checking out. I’m with the latter.
Twitter has just turned 8 years old. And to honour that, I finally signed up! @robynRHD is now one of about 700 million users. A little late to the game, you might say, but the game is always changing (and will certainly continue to, given that Twitter floated last year). I’m just learning how to play, but want to share the experience with you.
Pinterest is one of the fastest growing social networks on the planet. It’s also a huge driver of traffic to websites – higher than most of the other social platforms. If you haven’t already found a use for it in your business, perhaps it’s time you did.
Word on the street is that Facebook is dead. That it’s become too hard for small business now that Facebook has to make money and answer to its shareholders. That Facebook’s organic reach – how many of your fans actually get to see your posts in their newsfeed – has dropped so dramatically as to make it unviable to operate without paying.
I’m not buying into the doom and gloom.
Continue reading “Facebook – a getting started guide”
If you’ve read my previous post and decided social media really is worthwhile, how do you decide which social media networks to use? Everyone knows the big names like Facebook, Twitter and Pinterest. But there’s a plethora of others that range from millions of users to more obscure niche networks (though with a no-less-passionate group of users). RunKeeper – the app I use on my phone to track my running goals – is also a social network where runners around the world can compare and compete and encourage each other.
Continue reading “Social Media for business – which to choose”
Social networks are about sharing. Sharing your highs and lows, daily life, holiday snaps, everyday snaps. For a business, social media allows you to share your products, knowledge, and client love. Then hopefully others will share it out to their own network of friends and contacts to help your business grow.
Continue reading “Does my business NEED to be on Social Media?”
I’m starting to explore a world I’ve so far avoided. The world of video, as a marketing tool.
RHD Blog – One year on.
In my last post I asked whether a blog is worth the effort. Tomorrow marks the anniversary of my first published blog post and here I am, 12 months down the track and pondering that question. Is it worth the effort?